Peggy Hartanto
Peggy Hartanto is an Indonesian contemporary fashion brand founded in 2012. Currently, this brand has entered the international market. In celebrating this decade, Peggy Hartanto wants to sharpen the vision and perception that Peggy Hartanto's designs can bring good luck to anyone who wears them.
Date:
2023
Client:
NUSAE x Peggy Hartanto
Role:
Motion
Graphic Design
Visual
During my internship at Nusae, I contributed to the Peggy Hartanto motion design project, a visual storytelling initiative aimed at elevating the brand's refined aesthetic through dynamic, fashion-forward visuals. My role focused on supporting the creative development and execution of motion graphics, working closely with the design and animation teams to translate conceptual direction into elegant visual sequences that reflect the brand’s identity. I assisted in tasks ranging from storyboarding, visual asset preparation, to motion exploration, ensuring each transition, cut, and visual effect aligned with the luxurious yet minimal tone of Peggy Hartanto’s collection. Additionally, I was involved in refining animation timing, enhancing visual rhythm, and participating in feedback sessions to iterate design choices that meet both artistic and commercial objectives.